When you think of Mecca, you immediately think of glamour and Mecca has taken their products to a new level with a glamorous collaboration with Pip & Pop artist, Tanya Shultz.
Tanya Shultz is famous for her brightly coloured art that celebrates the traditions of storytelling. Her collaboration with Mecca has captured the spirit and celebration of the Mecca festive collections. The exhilarating new Mecca artwork has been designed using washi tape and paint.
For those of you who don’t know what washi tape is (I didn’t either before this amazing launch), it is fine paper tape that comes in any colour and pattern you can think of and is used for artistic purposes. People cover almost anything with it and when it is used by a creative person it can create amazing artistic results. The designs and colours used on the new Mecca packaging are fun and glamorous at the same time, perfect for your Christmas shopping list.
To celebrate this creative collaboration, Mecca commissioned an art installation piece by Tanya to be added to the National Gallery of Victoria’s Ian Potter Centre permanent contemporary art collection. It is a brightly coloured array of materials, including washi tape, stickers, glitter and powdered sugar (as a Nutritionist I am thrilled that there is another use for sugar other than eating it!). When you enter the room where this art is held, you will be taken into a magical world of fun and imagination.
It is art that will brighten your day.
The launch ended with a craft class by Tanya herself, showing us how to make incredibly stylish and fun art using washi tape. We were each given a white notebook to design the cover using the tape. My washi tape art skills were not great, so mine was a bit rough but some others were amazingly stylish.
If you are looking for something to take your mind of things, I suggest heading to your nearest craft shop to give washi tape a go.
Enjoy!
Jenelle
Tanya’s work is so fun! I couldn’t believe she had used washi tape either. I didn’t expect that at all. Couldn’t bring myself to throw out the tote bag, it is just too fun!
xx Jenelle